OOOO Waffle: Taipei’s Viral Korean-Style Waffles Arrive in Hong Kong Sweet-toothed diners have a new dessert destination with the arrival of OOOO Waffle, the first overseas outpost of Taipei’s popular Huinyeou Waffle brand. Known for its playful white fox logo and indulgent creations, the concept brings Korean-style waffles — thick, fluffy and lightly crisp — to Hong Kong’s ever-evolving dessert scene.

Founded in Taipei in 2022 by Roro Yen and Blue Lan, the brand began with a simple idea: that a comforting dessert could lift people’s spirits as much as satisfy a craving. Their waffles follow the Korean-style formula — soft, elastic interiors with a lightly crisp shell — designed to hold generous fillings without collapsing. Coconut milk powder in the batter adds subtle fragrance and a bread-like tenderness.

Signature flavours include the decadent Chocolate Overload with dark chocolate cream and crunchy pearls, and Pistachio Courtier, pairing pistachio with fresh strawberries. Savoury options are equally playful, such as Seoul’s Crispy Pork with pork belly, onions and spicy Korean sauce, or the Hong Kong-exclusive Night Market Fried Chicken Basil waffle.

Photogenic, indulgent and comfort-driven, OOOO Waffle taps perfectly into Hong Kong’s love for dessert trends — one grid of sweetness at a time.